Prof Adisa Azapagic, University of Manchester (UK): Carbon Footprinting in Practice - Simplicity vs. Complexity

In her presentation, Professor Adisa Azapagic from the School of Chemical Engineering and Analytical Science and the Sustainable Consumption Institute, University of Manchester treats the question how to make Carbon Footprinting a practical tool for everyday decisions of consumers. She draws lessons from the CCaLC project and shows how a shift from complexity to simplicity can ensure such practical Carbon Footprinting.