Sector Approaches to Product Carbon Footprinting:
Frontrunners in managing and reducing value chain GHG emissions (Berlin, 17-18 March 2010)
The 3rd PCF World Summit featured two days of talks and discussions by representatives from industry programs for product carbon footprinting, stakeholder organisations, and country initiatives. Building on the success of the previous two summits, the 3rd PCF World Summit highlighted:
Sector approaches – with sector champions and pioneers in i.a. agriculture, beverages, chemicals, food, logistics, and media presenting best practices and solutions for reducing their own GHG emissions – and those of their customers
Recent developments in emerging global standardsfor measuring value chain GHG emissions
How emerging international initiatives are taking sector-specific requirements and realities into account
Stakeholder perspectives of climate-related consumer communication
Explore country initiatives from France, Korea, Japan, Thailand, USA and UK. Share stakeholder perceptions from Greenpeace on greenwashing and Consumers International on consumer engagement. Learn from sector approaches in agriculture, dairy industries, horticulture, logistics, media and beverages.
The complete documentation of the 3rd PCF World Summit can ordered through the online DVD service or via our downloadable fax order form
Thomas Kützemeier, Stephen Heal, Gyu-Soo Joe, Matthew Bateson, Prof Atsushi Inaba, Sylvain Chevassus, Rita Schenck, Jürgen Knirsch, Rasmus Priess, Luke Upchurch, Cees-Jan Adema, Prof Adisa Azapagic, Björn Hannappel, Euan Murray, Heleen van Kernebeek, Carrina GaffneyThomas Kützemeier, executive director of mcongressconsult GmbH, presents facts on GHG emissions from the dairy sector and explains different approaches to reduce the impact of milk production.
Stephen Heal, Visiting Fellow from the Sustainable Consumption Institute, points out the importance of the consumer in tackling climate change. Stephen Heal answers the question of what possible role the consumer can play.
Gyu-Soo Joe, Manager of the Carbon Management Team of the Korea Environmental Industry & Technology Institute (KEITI). Product Carbon Footprinting in South korea has seen a rapid development over the past months and years. Mr Joe summarizes the milestones which lead to a certification of already 145 goods and services and a Memorandum of Understanding with three major retailers.
Matthew Bateson is the managing director of Energy and Climate at the World Business Council for Sustainable Development (WBCSD). Mr Bateson gives a valuable insight to the status of the GHG Protocol Standards on Product Life Cycle and Scope3 and points out the key issues which have to be dealt with.
Prof Atsushi Inaba from the Department of Environment and Energy Chemistry, at Kogakuin University gives an overview of the carbon footprint activities in Japan. He also comments on the status of ISO 14067 and other standardisation activities.
Sylvain Chevassus represents the French Environmental Ministry on the PCF World Summit. Since the Grenelle 2 will make environmental product labelling mandatory in France in 2011, a reliable framework for product carbon footprinting is necessary. Mr Chevassus explains the French strategy and thereby informs about the status of product category rules.
Dr Rita Schenck works for the not-for-profit organisation American Center for Life Cycle Assessment. In her presentation she offers solutions contributing to further harmonisation in product carbon footprinting.
Jürgen Knirsch from Greenpeace Germany explains the threat of greenwashing in the communication of carbon footprinting. At the same time he gives valuable advices of how businesses can preserve their credibility.
Rasmus Prieß holds a presentation on international developments in product carbon footprinting highlighting the progress of initiatives from Sweden and Thailand.
Luke Upchurch from Consumers International works out the biggest challenges in climate consciousness of consumers worldwide. Besides empirical data he also delivers answers of how to raise the consumers desire to act against climate change.
On the issue of consumer communication, Cees-Jan Adema, PepsiCo International and Chairman of the European Beverage Association, stresses the importance of keeping in mind the objective(s) of communication when thinking about how and what to communicate.
In her presentation, Professor Adisa Azapagic from the School of Chemical Engineering and Analytical Science and the Sustainable Consumption Institute, University of Manchester treats the question how to make Carbon Footprinting a practical tool for everyday decisions of consumers. She draws lessons from the CCaLC project and shows how a shift from complexity to simplicity can ensure such practical Carbon Footprinting.
Björn Hannappel provides some detailed insights into the CO2 management experience of Deutsche Post DHL and general challenges of Carbon Footprinting in the logistics sector.
The Carbon Trust is an experienced international player in Product Carbon Footprinting. Euan Murray as their representative at the summit demonstrates the global relevance of product carbon footprinting and offers a perspective on harmonisation.
Heleen van Kernebeek from the Agricultural Economics Research Institute at the Wageningen University presents the new protocol of carbon footprint for agriculture, emphasizing the sector specific approaches.
Carrina Gaffney is the Commercial Sustainability Manager of the UK newspaper The Guardian. Carrina Gaffney broadens the discussion by adding the "marketing and media" phase to the carbon footprint of a product. To measure their own impact the Guardian developed the media sector specific tool Ecometrics.