The NZ GHG Footprint Strategy for the Land-Based Primary Sectors started work in 2007. The initiative is a partnership between the Ministry of Agriculture and Forestry (MAF) and the primary sector. So far the initiative and project partners provided several case studies and sector specific methodology reports according to PAS 2050 or other international standards. The published studies cover the dairy sector, fruit production (kiwi and berries) and most recently lamb meat production. Ongoing projects deal amongst others with the production of onions, venison or fertilizer. The assessment of PCF covers all life-cycle stages including all transports (except shopping trip) and emissions during the use-phase.
Labelling of products in New Zealand supermarkets has not been officially announced. The initiative is on the one hand a response to PCF activities in export key markets like the UK, Japan or Germany and on the other hand it fits into the New Zealand strategy of becoming carbon neutral by 2020.