Carbon reduction labels appears on point of sales materials in Boots stores nationwide and across the full range of Walkers crisps, as the Carbon Trust’s carbon reduction label trial moves into its next phase.
The Carbon Trust launched the initial phase of the pilot in March 2007 with commitments from Walkers, Boots and innocent to trial the label. Walkers Cheese and Onion crisps were the first product to be labelled and all 13 flavours of Walkers crisps will now carry the label displaying their individual carbon footprints. Point of sale material showing the carbon footprint of a range of Botanics shampoos will also be displayed in more than 250 Boots stores nationwide.
Since its launch, more than 150 companies have registered their interest in the Carbon Trust scheme across a wide variety of industries. The label displays a measure of a product’s carbon impact as well as demonstrating a commitment from the manufacturer to reduce the carbon footprint of its products.