Carbon Reduction Label 1.0
Walkers, Boots and innocent commit to using label that demonstrates a commitment to reduce the carbon footprint of their products.
In this initial phase of the scheme’s development, the label and methodology will be trialled by a number of major brands including Walkers, Boots and innocent. The first product to appear on shelves with the new logo will be Walkers Cheese and Onion crisps. The new packs will appear in major supermarkets and independent retailers from mid-April. Boots will be introducing point of sale material with the label to accompany the launch of Botanics and Ingredients range shampoos with a reduced carbon footprint. This material is expected to be in more than 250 stores from July. innocent will be displaying the label for all smoothie recipes on the company website, starting with the mango and passionfruit smoothie.
Companies displaying the label will sign up to a ‘reduce it or lose it’ clause whereby if they fail to reduce the carbon footprint of the product over a two year period they will have the label withdrawn by the Carbon Trust.